Gaming apps secure almost half of mobile usage
Tuesday, June 21, 2011 3:12 PM
The importance of gaming to mobile app users has been summed up in a report from web analytics specialist Flurry.
Its report on mobile apps, published yesterday, notes that games and entertainment apps together account for 54 per cent of all time spent using installed software.
Games alone take almost half of the audience share by minutes used, at 47 per cent of the total.
By comparison, news secures a stake of almost a tenth (nine per cent), social networking almost a third (32 per cent) and 'other' purposes account for one in every 20 minutes spent on mobile apps.
"As we drill down into the data, consumers use [gaming and social networking] more frequently and for longer average session lengths, compared to other categories," Flurry notes.
In April, Flurry reported that gaming apps for iOS and Android platforms had secured an eight per cent stake in the US video game market, up three percentage points from the previous year.