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Casual gaming doesn't exist, says Nintendo

Thursday, 15 May 2008 11:29
Is Nicole Kidman a hardcore gamer? Answers on a postcard please...
Nintendo Europe's senior marketing director, Laurent Fischer, says casual gaming is a myth and that there are only two types of people - gamers and non-gamers.

"For me, you are a gamer or non-gamer," he said in an interview with CVG. "I think most of you know that you can spend ten or twenty hours on an internet flash game and have not realised. The guy who plays these games regularly - he's a core gamer."

"Someone who is fifty-years old who only plays Brain Training, but plays it like a core gamer is a core gamer," Mr Fischer continued.

"I don't like this word casual so much. Because people consider that casual needs to be something easy. If you're good at any game you can play at a high difficulty level.

"Take Tetris. There is incredible gameplay, it's very simple, very easy to understand, but it's also very different. I think a game can be a light enough to enjoy and for all gamers to become a core gamer on it.

"There is no casual gaming. There is just a different way to play," Mr Fischer concluded.


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