More mature Wii titles from SEGA
Wednesday, 01 Jul 2009 15:16

House of the Dead Overkill
SEGA isn't throwing in the towel on mature games for the Nintendo Wii just yet.
MadWorld and
House of the Dead: Overkill on the Nintendo Wii might not have performed as well as SEGA might have expected, but the publisher is not content to give up just yet. Moreover, Overkill actually did relatively well for the company.
"House of the Dead: Overkill was a profitable title for us," Gary Dunn, MD of European development for SEGA,
told GamesIndustry.biz.
"Whilst it had a rather sharp tail at full price, they do bubble away at a lower price point for a long time. You get your money back and a bit on full price, but over the years, if we do the final product return on investment, profits come from the lower price point."
Though Platinum Games'
MadWorld hasn't performed quite as well at retail, SEGA is still eager to invest more in mature Wii titles.
"You have to push boundaries and explore. I think whilst MadWorld commercially didn't sell what we were expecting I wouldn't say it's game over for mature Wii titles from SEGA," Dunn added.
"We're taking a look at the resources we have now. We've got money to invest in development, we're just considering where to invest it next."
SEGA isn't the only developer to look into mature Wii games, with EA offering
Dead Space Extraction and
Bethesda Softworks also expressing interest.