Sony, the makers of Playstation 3, and Polyphony Digital, responsible for the wildly popular Gran Turismo franchise, today announced a partnership with BBC Worldwide to include Top Gear footage in the fifth version of the game.
Top Gear will be available on the Gran Turismo TV, a dedicated online channel, which will launch on the Playstation Network in 2008.
The deal will see about forty episodes of the programme go online.
“We at Polyphony are great fans of the world’s best motoring programme, Top Gear, so we’re delighted to be collaborating with BBC Worldwide to deliver Top Gear content via Gran Turismo,” said Kazunori Yamauchi, president, Polyphony Digital.
“We are sure players will be as thrilled as we are when they get the chance to put their own driving skills to the test on the Top Gear test track in Gran Turismo 5, as well as enjoying classic episodes of Top Gear via GT TV.”
The Top Gear test track will be included in the game, allowing drivers to pit their wits against the twists and turns more usually enjoyed by the Top Gear team and their stars in a reasonably-priced car.
The positive view of the partnership was echoed by the BBC.
“BBC Top Gear is the world’s number one motoring media brand and we’re thrilled to make it accessible to Gran Turismo gamers,” said Simon Danker, director digital media BBC Worldwide.
“We continue to explore different avenues to share our content with an expanding audience, and are delighted to participate with Polyphony in the launch of this exciting new opportunity.”